SmartBuyGlasses is a website selling sunglasses, prescription glasses and contact lenses. Or, let me rephrase: SmartBuyGlasses is actually several websites operating globally. They are gathered under the name “Motion Global” and own Vision Direct in Australia, Easy Lunettes in France and Optyka World in Poland (among others…). In other words: this is the global market-leader of trendy eyewear – and we had to test it.

Product range and shipping

SmartBuyGlasses offer everything. And with everything we really mean everything. More than 80,000 products spread out on 180 famous and infamous brands make SmartBuyGlasses to the best website to buy eyewear from in the whole industry. The company has managed what every company in this industry go for: world domination.

However, not all of the products are in stock at every time, which means that the customer sometimes have to wait 2-3 weeks before receiving the package (yep, also in US and Canada). All you have to do is to look for the “fast shipping” symbol when trying to find out whether you have to wait for your sunglasses to be delivered after 5 days or after 3 weeks.


There are no phone support for SmartBuyGlasses customers. And due to the fact that their customer service team is placed in Shanghai, you might need to adjust your “reply expectations” to the relevant time zones. In other words: you will most likely not get a quick response to your e-mail if you are writing from USA.

We do always try out the customer service when we test new web shops and found out that they are polite, quick and able to solve the problem with no questions asked. Thumbs up.

Update: SmartBuyGlasses do actually now offer phone support as well, which you can see in this picture:

Price level

SmartBuyGlasses offer competitive prices for on all their brands – including top sellers such as Tom Ford, Ray-Ban and Gucci. When searching among the top “comparison shopping websites” in US and globally, you will always find SBG among the top 3 web shops offering the best prices.

This is also the reason why there are a lot of people using Google to search for “SmartBuyGlasses real?” or “Do SmartBuyGlasses sell fake glasses?”. Well: their prices might be the best in the industry, but the company is also all about cost (yep, that is why they have their customer service team in Shanghai).

It is almost funny to see how many people that end up on this page after writing the phrase: “Smartbuyglasses – real or fake” in Google.

Hot or not?

Well, SmartBuyGlasses is a good web shop if you order the right products and if you want to save some money. They are the cheapest alternative out there if you want Tom Ford, Ray-Ban or Oakley.

The bestsellers will always be in stock, which means that it takes no more than 3-5 days to get them delivered AND they got a customer support that actually worked better than we thought initially. The question is: Would we buy from SmartBuyGlasses again the next time we would order some sunglasses?

And…yep. We would.